You start a blog and work tirelessly on your content – however no one reads it.
It’s like giving a presentation to an empty room. No matter how tons perception you have to share, nobody’s there to even notice.
You sense certain that if you should only get some more traffic to your blog, the content love would flow.
But even when you promote the heck out of your state-of-the-art post, the following week you have to begin the technique all over again.
But what if there was once a method that should pressure visitors now not just to your modern day post, but future ones too?
And what if that equal strategy was as high-quality as visitor running a blog for getting new visitors, but was quicker, simpler and didn’t require you to pitch your ideas to anyone?
What if by the use of that method you’d be rubbing shoulders with some of the biggest names on the web?
Wouldn’t you choose to be aware of what that approach is?
Quora – The Surprising Traffic Driver for Savvy Bloggers
Have you heard of Quora?
It’s the Q&A platform where absolutely everyone can put up a question and get answers from professionals in the community.
Here’s what it looks like in action:
Even though Quora used to be launched way back in 2009, you may not have encountered it until recently.
But make no mistake, these days Quora is a massive deal.
Everyone from Ashton Kutcher to professors at MIT and even Barack Obama have taken their turn answering questions.
However, if you’ve spent any time on the platform, you may surprise how it should assist you as a blogger.
You may even see Quora as a plausible chance – but some other distraction dragging you away from the serious work of going for walks your blog.
If so, you might be amazed to analyze that Quora can be a fundamental supply of site visitors for bloggers.
Don’t consider me?
Right now, Quora is the number-one site visitors driver for my blog.
Along the way, my answers on the platform have hit over 1,000,000 views, and I’ve been featured three times in the Quora Daily Digest that goes out to up to 2,000,000 people.
And all of this has took place in just six months.
The Benefits of Quora for Smart People with Answers
When you assume about it, Quora is the ideal platform for bloggers to demonstrate their expertise and expertise.
After all, most of us weblog to help our readers with the issues they wrestle with, and a Q&A structure is the purest expression of supporting humans with their problems.
As a blogger, now not only will you find Quora a natural neighborhood in which to participate, but you’ll get various benefits from doing so.
BENEFIT #1: QUORA IS A SOURCE OF LONG-TERM TRAFFIC
I’ve already noted the traffic manageable of Quora, but an additional gain is that answers posted on the platform can continue to power traffic months after being created.
For example, I still get hold of full-size traffic from one post I wrote back on August 23rd, 2015:
Nearly three months later, humans are nevertheless discovering my reply to this query about passive income, and when any one “upvotes” it (the Quora community’s way of giving assist for an answer), my answer seems in their feed and is seen to all of their followers.
The result? More traffic comes back to my weblog as well as a ton of new opt-ins for my electronic mail list.
Quora’s Stats page suggests how my reply has received 83K views from the community.
In practice, the site visitors era impact can ultimate a good deal longer than just two or three months.
Tony Stubblebine, the founder of Coach.me, reports that a Quora put up he wrote about meditation ultimate 12 months continues to deliver him visitors to this day.
Remember, each answer you write can become an asset that brings you visitors for years to come.
BENEFIT #2: QUORA LETS YOU ESTABLISH YOURSELF AS AN AUTHORITY
How would you like to be acknowledged as the most viewed creator in your subject area?
That’s what I used to be capable to do in Self-Improvement, a significantly competitive topic.
You might suppose you want to post many times to maintain your ranking, and while that’s fairly true, rankings last longer than you may think. My colleague Kevin Lee (who co-authored my e book on Quora) has been ranked as the top writer for the Product Manager class for the previous 2 years – even even though he only posts on occasion on that topic.
Quora additionally offers subject badges to top writers. These appear next to your title for all and sundry to see.
When you show up in the most considered writers list and begin to earn badges, you’ll discover that humans start to ask you questions (called Ask to Answer – A2A) on the subject matter below which you are featured. And that’s the authentic signal of authority, right? When people method you for your know-how completely unprompted.
BENEFIT #3: QUORA CAN GET YOU NOTICED BY MAJOR PUBLICATIONS
Continue writing on Quora and you also have a properly danger of being featured on a massive site like Forbes.
That’s due to the fact principal publications are now affiliating with and sourcing content directly from Quora and publishing chosen solutions verbatim on their websites.
Here are some examples from Google:
This has passed off to almost all of Quora’s pinnacle writers. One of the most successful is Nicolas Cole, who has been featured in TIME, The Huffington Post, Business Insider, Forbes and many others.
How to Start the Engine on Your Quora Traffic Machine
At this point, you should be asking how can you faucet into all this Quora goodness.
Fortunately, there’s a simple three-step system you can observe to dominate Quora in your theme and start driving site visitors to your blog.
STEP #1: CREATE A TRAFFIC-OPTIMIZED PROFILE
New writers on Quora regularly don’t take the time to fill out their profile in its entirety. But that’s a huge mistake because you’ll fail to stand out from the thousands of different profiles on Quora.
The perfect Quora profile starts with the perfect profile bio.
Give Yourself a Killer Headline with the Profile Bio
Your profile bio is the “headline” that appears straight away underneath your identify in your Quora profile.
When finishing this, you want to decide what subject you want to be regarded for and consider the type of questions you’ll be answering.
Your bio must sign to your target audience that you’re qualified to reply these questions.
Choose your words wisely because house is restrained – you only have 80 characters to specific yourself.
One popular layout is to supply a listing of descriptive roles separated by a “pipe” character.
Here’s Leonard Kim’s profile bio, which uses this format:
Your profile bio is necessary due to the fact it seems next to your name in any context the place your profile appears, e.g., above any answers that you create.
Note that any hyperlinks you put in your bio will now not be rendered as clickable links, so you might desire to reserve those for your profile summary.
Add Detail Using the Profile Summary
Under your profile bio is your profile summary, where you can furnish extra information about yourself.
The precis field is only shown when people click on to view your profile in full, however on the plus facet it is far less confined in size and structure than your profile bio.
Rich formatting like bold, italic and underline is supported, collectively with lists and blockquotes. Web addresses will also be correctly rendered as clickable links, so this is the best place to link to your blog.
Here are some of the ways you can use your profile summary field, inspired by using pinnacle Quora writers:
♠Tell the story of your life and professional experience.
♠Link to your blogs and social media profiles.
♠Mention publications you’ve written for, to build social proof.
♠Share any quirky or fascinating statistics – this is your hazard to be different.
Above all, don’t bore the reader. Try to be interesting and inspiring – humor works properly too.
Here’s a preview of Brandon Lee’s profile:
Notice that Brandon cleverly constructs his precis from his past solutions on the site.
Doing this no longer only helps provide you credibility (once you’ve created a few successful answers) however additionally gives an probability to get extra upvotes and views on your top answers.
Finally, you can also tag different writers in your summary, but greater on that later.
Claim Your Core Topics and Add Custom Bios
Quora approves you to add unique topics to your profile and supply bios for each one. (These bios override your principal bio when answering questions on these topics.)
To add a topic, truly click on this panel in the sidebar of your profile:
Then search for relevant topics to add to your profile. In this case, we’re including Blogging as a subject that we be aware of about:
Once you’ve selected a topic, you can edit the bio that’s used when you answer questions on that topic:
Creating a customized bio for every of your principal matters lets in you to highlight the most relevant aspects of your ride for every topic.
Once you’ve introduced some matters that you understand about, they’ll appear in your public profile.
Here’s a preview of Nicolas Cole’s list:
So these are the building blocks of a ideal Quora profile.
Remember, your Quora profile is key to gaining credibility with your target market and have to now not be overlooked, even if you’re eager to begin answering questions.
If your profile fails to persuade human beings you’re certified to answer the questions that activity them, you’ll battle to get views and upvotes.
STEP #2: GO HUNTING FOR “BIG GAME” QUESTIONS
This is the step that 95% of Quora writers miss and it’s the distinction between getting 50 versus 1,000 views on your answers.
Are you ready?
Before you write a single answer, you need to find the answers that are attracting the most views and upvotes within your subject matter of interest.
So start by means of looking for a relevant topic. You can use this list of the most accompanied subjects on Quora for 2015 to locate the ones getting the most visitors and views from the community.
As as example, we’ll use the Self-Improvement topic.
As you can see, this subject matter is very popular, with over 400K followers. So you comprehend that it will entice greater traffic and will lead to greater views than a less famous subject matter like, say, Taxidermy.
Now, appear for the Topic FAQ – this will exhibit the pinnacle questions being requested at the moment.
You’ll be aware in this instance that 1,613 people have answered the question, “What can I learn/know right now in 10 minutes that will be beneficial for the rest of my life?”
So if you were in the private development space, this would be a extremely good theme for you to target.
Answer this query in detail, and you have a suitable chance of getting 1,000 views on your first attempt. (We’ll appear at particular hints for writing famous answers shortly.)
But the place do these views come from?
Click via to the question’s answer web page and you’ll locate out:
Notice the variety of human beings following this question – over 35,000!
And many of these folks will be notified as quickly as your answer is posted.
It’s like having a large mailing list at your fingertips.
How great is that?
Since you’re simply discovering questions at this stage, no longer answering them, click on the “three dots” icon and pick “Answer Later.”
This will assist you build a database of questions you favor to answer. When it’s time to dive into the writing procedure you can take a clear run at it, rather than go searching for new questions to answer every time.
As you browse Quora, whenever you locate a famous query you could answer, be certain to add it to your “Answer Later” list.
STEP #3: CAREFULLY CRAFT YOUR ANSWERS
No single formulation exists for writing the perfect Quora answer, but sure approaches will appreciably increase your chances of success.
And you’ll enhance with practice. Just like best-selling authors take time to hone their skill, the equal applies to writing solutions on Quora.
Luck plays its section too. One reply can also bomb whilst any other goes viral, barring any apparent explanation.
But if you use the following tactics, you’ll trip success a lot sooner.
Tactic #1: Tell Stories
Stories are so effective that Seth Godin dedicated an complete book to explaining why you must use them – it’s called, “All Marketers Are Liars.”
It’s been scientifically demonstrated that when we hear a story our intelligence activates the same areas it would if we had been experiencing the events of the story ourselves.
For instance, if I advised you a story about a delicious, rich, velvety piece of chocolate cake that I devoured final night, your sensory cortex lights up – you partially stay that experience!
This is why private testimonies of tragedy, warfare and non-public perseverance do rather properly on Quora.
Don’t trust me? Check out all these solutions with heaps of views about Dashrath Manjhi – the man who, following the demise of his wife, spent 22 years carving a course through a mountain the use of only a hammer and a chisel.
Even if your subject matter doesn’t lend itself to large emotion, you can normally package deal up at least some of your points in a story.
Tactic #2: Get Visual
According to a Buzzsumo learn about of two million articles, these that confirmed an photograph as soon as each 75–100 words obtained double the quantity of shares of articles with fewer images.
You only want to seem to be at the success of apps like Instagram to recognize just how visually driven we human beings are.
On Quora, the use of photos is the fine way I’ve located to quickly stand out from all the other answers.
The majority of writers do now not bother searching for images. Their answers end up looking like a sea of bland textual content and are effortlessly skipped over by readers.
Here’s a tremendous example:
Tactic #3: Don’t Sell the Farm
When answering questions, make sure you supply sufficient price to get upvotes and views however now not so a great deal that you supply away all the details.
This tactic is the key to using site visitors to your blog.
It’s also given me a huge uptick in my electronic mail opt-ins.
As an example, I used this tactic when I answered the query about how to earn $500 per month in passive profits thru an online enterprise, the one that garnered 85,000 views.
In my answer, I provide an explanation for a four-step technique for constructing a niche commercial enterprise by using beginning with e-books and casually hint that I make cash writing books.
This piques the reader’s interest. Then, in Step 2 of my system I hyperlink to a post on my own website giving in addition details.
The equal day this publish went viral – September 11th, 2015 – I acquired 78 new e-mail subscribers.
Here’s my Google Analytics data below:
Tactic #4: Go Deep
When you approach a question, you have to set out to create the quality reply for that question.
There is no factor growing a speedy 200-300–word answer on a top question because you will just get misplaced amongst all the other answers.
You want to spend time writing a long, considerate answer. One that hopefully incorporates a story from your life.
If you prefer your reply to face up to the take a look at of time, make sure it is memorable and can maintain its personal as other writers proceed including answers.
Oliver Emberton, hailed through some as the Michael Jordan of Quora, has made a career of this. Answering only 127 questions however garnering 9.8M views, he was named a pinnacle Quora creator in both 2013 and 2014 and has used Quora as a springboard to launch his blog.
You can examine greater of his story here.
5 Domination Tips from Quora’s Most Successful Writers
I interviewed a dozen top Quora writers for my book Quora Domination*. Here are a few of their first-class recommendations for success.
TIP #1: POST LATE AT NIGHT OR EARLY IN THE MORNING
If you are residing in North America, reflect onconsideration on posting early in the day or late at night.
Since a massive element of Quora’s user base is from the Indian subcontinent (38.5% according to Alexa), you can get a lot of views when they are simply waking up or going to bed. (When it’s 8:00 a.m. in New York City, it’s 6:30 p.m. in Mumbai; 10:00 p.m. in NYC is 8:30 a.m. in Mumbai.)
For me, early morning answers work a good deal higher than afternoon ones, for instance.
TIP #2: TARGET TRENDING TOPICS
Another way pinnacle writers have grown their view counts in a short amount of time is to goal matters acting in Quora’s trending matters section.
Similar to Twitter’s Trends, these are warm subjects that are getting a lot of views right now.
Robert Frost simply crushed it lately when the film “The Martian” came out and used to be grew to become into a trending topic.
Here’s one publish that took off:
TIP #3: GO AGAINST THE HERD
One tactic many top writers endorse is going in opposition to the herd when answering a question.
Most solutions tend to be repetitive, inflicting readers to think, “Been there, finished that.” So when any person comes along and says some thing actually different, every person listens.
Be that someone.
If you can, use strength phrases and make your first few lines controversial. When readers who are following the question get notified, they will receive a preview of your answer, and if the intro is intriguing, they are more possibly to click through to discover out more.
TIP #4: TAG YOUR COMPETITION
When writing an answer, tag different writers who have answered the query before you.
This accomplishes two things:
♠ It acknowledges that you respect their solutions and prefer to give them savings for what they have already said.
♠ It motives Quora to notify them and let them comprehend you have referred to them in an answer.
Despite being a closely trafficked website, the team of people in reality writing answers on Quora is tremendously small.
And by means of getting on people’s radars, you’re more possibly to attain top writer reputation as you’ll have a higher threat of being noticed with the aid of the group who choose the pinnacle Quora writers every year.
TIP #5: BECOME A WRITING MACHINE
Almost each top creator I spoke to has made a normal dedication to writing on Quora.
Many propose that you write each day.
That’s right. Every single day.
Not only will your writing improve extensively but every answer acts as a shape of merchandising for your preceding ones – reader will view one answer, and if they like it, they’ll test out others you’ve written.
The effect is a snowball of views.
And that’s the actual secret to dominating on Quora.
Want More Traffic? Quora Has the Answer
Let’s face it, each blogger is hungry for more traffic.
But few of them are searching for it on Quora.
And that’s a huge reservoir of probability simply ready to be tapped.
The accurate news? You’re flawlessly located to take advantage.
The capabilities you’ve discovered as a blogger are the same abilities you need to make your solutions stand out on the platform.
So create an account, craft your profile and start looking for these “big game” questions on which you’ll construct your Quora reputation.
The faster you start, the you’ll dominate.
And as soon as you do, your site visitors will soar.
I welcome your constructive criticism by comment your reaction on this post.